Alright, let’s have a little talk about Hush, hehe. If you’ve never heard of it, Hush is a makeup site that has TONS of products, that are pretty reasonably priced. There’s just one issue that some people have with them: Some of their palettes are knock offs of other big name palettes. The palettes are made by different “brands,” and while they change the packaging, and perhaps the color placement in the palettes, it doesn’t take a genius to see that it’s a knock off. I’ve seen palettes that were CLEARLY Anastasia Beverly Hills palettes (like Subculture, Modern Renaissance, and the Soft Glam), and one that had packaging like a Too Faced palette, and one that I believe was a Huda Beauty knock off. I’ve watched some reviews, and the palettes can be hit or miss. Some can be just as good as the originals, some might be horrible, and some might be good but fall short. The site does also carry some name brands, such as Nyx. I don’t know if the supposed “brands” that make the palettes are actual brands, or if they’re just random names to make it appear like different brands made them.
I want to get into a little bit of backstory behind this palette, in case there are people reading this who missed the drama. Back in April, Tarte Cosmetics released a photo of a new palette called the “Icy Betch,” that featured a COMPLETE 360 from what they normally do (which is make lots of neutral palettes, much like Too Faced), in blues and greens. It looked like this:
People were SO excited… But there was one problem.
THE PALETTE WASN’T REAL.
That’s right. The photo was posted on April 1st, April Fool’s Day. Tarte thought they were being cute, but LOTS of people were NOT having it. And it seems like ever since then, their name is been “Mud” for one thing after another. People really wanted to see this palette because it was so different. So a few months later, I believe it was Trend Mood on Instagram, shared a photo of an upcoming palette on the Hush website that looked MYSTERIOUSLY like Tarte’s “Icy Betch.” So here’s where it gets interesting. There’s controversy in buying blatant knock-off products, and understandably so. Companies come out with products only to have some other company make a cheaper quality copy of their expensive product. In a way, it’s helpful for people who might not be able to afford the original, but it’s a knock off product that may be sub-par in quality. But the interesting thing about this palette, is that it’s “original” doesn’t actually exist. So can you call it a knock off if there is no original? Tarte came up with the joke, but Hush/Face Candy made it real. I was intrigued, so I bought it.
Now obviously with no actual palette from Tarte, I can’t compare the palettes and tell you what’s better. But I can tell you my thoughts about THIS palette. So, the first thing to note is that I had to download the Hush app to my phone to purchase this palette. I’m not sure why, but there are certain palettes you can buy from the website, and some you can only purchase if you have the app on your phone. The palette was $14, and shipping was free (I don’t know if there is a charge for international shipping). It came well packaged, and when I unboxed the palette, I noticed that the packaging felt really nice. It’s a cardboard palette, but good quality, and the Face Candy name, as well as the “Atlantis” name are embossed into the cardboard, so it has some texture. When you open it up, it has a nice sized mirror, and there’s a sheet of plastic over the shadows for protection. Aside from some of the colors being switched, and some look a tad off from the ones in the Tarte photo, it looked pretty much like the Icy Betch, and it’s super pretty! There are 7 matte shades, and 5 metallics, my absolute favorite is the shade “Tsunami,” which has a duochrome purple-blue shift.
I swatched all of these on my arm without any primer, and the color payoff was pretty legit. Some of the mattes felt slightly dry, but most of the shades in general felt very smooth.
Blue isn’t a color I wear a lot of on my face, which is another reason I wanted this, so I looked up something I could do, and found a look that had similar colors to the palette. I didn’t do a picture tutorial because I’d misplaced my phone at the time, but I can tell you which colors I used. And the colors I used were pretty much the entire bottom row of the palette. I set my eye primer with my Too Faced Sweet Peach, using “Peaches n’ Cream” all over my lid, and then I used the shade “Puree” in my crease. Then I switched to the Atlantis palette for the rest of the look.
Inner Corner: “Tidal”
Inner Lid: “Swell”
Middle of Lid: “Vanished”
Outer corner: “Empire”
The colors I used went on GREAT with a brush. The color payoff was just as strong as the swatches I’d done earlier. I didn’t feel like I needed to use a lot, and though I didn’t really have fallout, I did notice some slight color transfer to my lower lash line when I’d closed my eyes for something, so that’s something to be careful of. I also found out that it’s a good idea to use the shade “Empire” FIRST, because I went a little too high with that color on my outer corner and tried to blend it, and it turned into kind of a mess, so I had to start over. So I suggest using that color first. When I re-did my makeup, it was pretty smooth sailing after that.
So here are my final thoughts as a first impression:
Is this a good palette? So far, I’d say yes, but it might not hurt to use some translucent powder under your eyes before applying the shadows, just to play it safe.
Is it worth buying? Yeah, I think so. The packaging is nice, the colors had pretty good pigmentation, and overall, I don’t feel like it let me down. And as I write this, I’ve currently had the makeup on now for a few hours, and it looks perfectly fine. There also wasn’t any staining when I removed the shadows from my arm or my eye, but you might need to wipe a couple of times to remove it all. But once it is removed, there’s no staining.
Who knows, maybe Tarte will make a REAL “Icy Betch” palette, someday. Though even if they do, they’ll have to do a lot to convince people it’s not another prank. Thanks for reading, I’ll see you soon! ❤